We believe creativity
should be felt, not just seen.
At LABU we turn strategy, culture and human truth into stories people can feel. Below you will find a glimpse of the bold, intentional ideas we love to create. A little strategy, a little chaos and a lot of soul.
Farmers Insurance – Happiness
Farmers Insurance – Happiness
TV, Web/MobileFarmers Insurance – Camping
Farmers Insurance – Camping
TV, Web/MobileKaiser Permanente – Rain
Kaiser Permanente – Rain
TV, Web/MobileFarmers Insurance – Guitar
Farmers Insurance – Guitar
TV, Video, Web/MobileFarmers Insurance – Peace
Farmers Insurance – Peace
TV, Web/MobileFarmers Insurance – That’s What It’s All About – Man
Farmers Insurance – That’s What It’s All About – Man
TV, Web/MobileHerdez – Quick trip to the store
Herdez – Quick trip to the store
TV, Web/MobileSpam – Imagine it. Serve it.
Spam – Imagine it. Serve it.
TV, Web/MobileHerdez – From above
Herdez – From above
TV, Web/MobileWhat We Do.
We help brands move beyond fame to become unforgettable:
We think
We think about your brand, your people and how to make your message louder than the noise.
We Create
We create campaigns, social content, films and even stickers: always with identity.
We play with media
We play with media because everything can be a medium when used creatively.
We make it happen
We make it happen on time, on budget and without bureaucracy.
Our Mission:
Creating Happiness
At LABU our mission is simple. We create happiness for you and for us.
We do it through ideas that move people. When creativity meets culture something deeper happens. Brands stop selling and start meaning.
This is where we live: where strategy feels, design speaks and creativity moves with Latino soul. We are dreamers, contrarians and iconoclasts and we create work that is unforgettable, not just famous.
Why US
In big agencies your brand is one of thousands.
At LABU it is the center of our world.
You work directly with senior talent, the people who actually built the work you admire, not a junior duo learning on your budget. We are award winning creatives who earned our stripes inside top agencies. We created LABU to make the kind of work big shops avoid: brave ideas charged with culture, truth and soul. Some of us still collaborate with those networks, but LABU exists for one reason: to give your brand the attention it never gets inside a big machine.
And here is our promise: we will be honest with you.
If something hurts your brand, we will say no.
If what you want is someone who agrees with everything, we are not your shop. We would rather challenge you with ideas that make you unforgettable.




